![]() How long it will take to download on their cellular network or wifi (often people have the mindset of “ I need the app now!”).People considering how much data the app needs to download (and the cost of that data).We found that the download completion rate of an app with an APK size of around 10MB will be ~30% higher than an app with an APK size of 100MB. In a world where marketing teams use A/B tests to optimize for fractions of improvements in install conversion rates, APK size has a big impact.Ī significant amount of the decline in this conversion rate is not only due to people simply choosing not to install, but also the install not completing for a variety of reasons. For every 6 MB increase to an APK’s size, we see a decrease in the install conversion rate of 1%. …and there seems to be something to it! Globally, we see a negative correlation between APK size and install conversion rate for apps with sizes below 100MB. You can see the size of an app on its store listing, after tapping “Read More”. ![]()
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